The end of the PC age?

Are we approaching the end of the PC age? It seems odd to see the end of the age, as I was there at the beginning. The idea that a technology should have a shorter lifespan than a human leads one to various contemplations.

But perhaps the idea is not so strange. Other technologies have come and gone: videotape recorders, hand-held calculators, Firewire, and the space shuttle come to mind. (And by "gone", I mean "used in limited quantities, if at all". The space shuttles are gone; VCRs and calculators are still in use but considered curiosities.

Personal computers are still around, of course. People use them in the office and at home. They are entrenched in the office, and I think that they will remain present for at least a decade. Home use, in contrast, will decline quickly, with personal computers replaced by game consoles, cell phones, and tablets. Computing will remain in the office and in the home.

But here's the thing: People do not think of cell phones and tablets as personal computers.

Cell phones and tablets are cool computing devices, but they are not "personal computers". Even Macbooks and iMac computers are not "personal computers". The term "PC" was strongly associated with IBM (with "clone" for other brands) and Microsoft DOS (and later, Windows).

People have come to associate the term "personal computer" with a desktop or laptop computer of a certain size and weight, of any brand, running Microsoft Windows. Computing devices in other forms, or running other operating systems, are not "personal computers": they are something else: a Macbook, a cell phone, an iPad... something. But not a PC.

Microsoft's Windows 8 offers a very different experience from the "classic Windows". I believe that this difference is enough to break the idea of a "personal computer". That is, a tablet running Windows 8 will be considered a "tablet" and not a "PC". New desktop computers with touchscreens will be considered computers, but probably not "PCs". Only the older computers with keyboards and mice (and no touchscreen) will be considered "personal computers".

Microsoft has the opportunity to brand these new touchscreen computers. I suggest that they take advantage of this opportunity. I recognize that their track record with product names has been poor ("Zune", "Kin", and the ever-awful "Bob") but they must do something.

The term "personal computer" is becoming a reference to a legacy device, to our father's computing equipment. Personal computers were once the Cool New Thing, but no more.