Microsoft Office becomes hip because Facebook did

The new Microsoft Office 2010 edition has a number of improvements, ranging from animations on the opening splash screen to collaborative capabilities. Microsoft Outlook has a special feature, one that I have not seen in the other products of the suite.

Microsoft Outlook has a social networking feel to it, with incoming e-mails showing avatars of the sender and their immediate network. That's a neat trick, since few people in our office have the latest version of MS Office, and therefore have had no opportunity to set up a social network. (And to be honest, the avatars are all generic "shadow" avatars.)

But this is a change to look like a social network without actually being one.

It turns out that you as the user don't define your social network in MS Outlook -- the software uses the organization's network defined in the Active Directory server. People are members of departments (or groups, or branches, or whatever) and MS Outlook relies on this structure. Which means that the social network image of MS Outlook is just that: an image. It's not my social network (where I can friend and unfriend people), it is the company's definition of a social network: the people in my assigned organizational unit.

It looks cool, until you realize what's happening. Is this an attempt at making a staid (dare one say "quaint") interface more hip? is it a way to make MS Outlook more acceptable to the generation that was raised on Fascebook? Perhaps.

Hipness aside, this change demonstrates that Microsoft felt compelled to change Outlook. Perhaps the change was driven by the collaboration capabilities, but I feel that Microsoft is attempting to compete with Facebook. Which means that Facebook is driving the design of software, not Microsoft.