Looking out of the Windows

According to this article in Computerworld, Microsoft is claiming success with Internet Explorer 9, in the form "the most popular modern browser on Windows 7", a phrase that excludes IE6 and IE7.

This is an awkward phrase to use to describe success. It's akin to the phrase "we're the best widget producer except for those other guys who produce widgets offshore".

I can think of two reasons for Microsoft to use such a phrase:

1) They want a phrase that shows that they are winning. Their phrasing, with all of the implied conditions, does indeed show that Microsoft is winning. But it is less than the simple "we're number one!".

2) Microsoft views success through Windows 7, or perhaps through currently marketed products. In this view, older products (Windows XP, IE6) don't count. And there may be some sense in that view, since Microsoft is in the business of selling software, and previously sold packages are nice but not part of this month's "P&L" statement.

The former, despite the dripping residue of marketing, is I think the healthier attitude. It is a focussed and specific measurement, sounds good, and pushes us to the line of deception without crossing it.

The latter is the more harmful. It is a self-deception, a measurement of what is selling today with no regard for the damage (or good) done yesterday, a willful ignorance of the effects of the company on the ecosystem.

The bottom line is that Internet Explorer is losing market share. This may not be the doom that it once was, with apps for iPhone and Android phones increasing in popularity. Indeed, the true danger may be in Microsoft's inability to build a market for Windows Phone 7 and their unwillingness to build apps for iOS and Android devices.