Hollywood's blind spot

Hollywood executives are probably correct in that AI will have a significant effect on the movie industry.

Hollywood executives are probably underestimating the effect that AI will have on the movie industry.

AI, right now, can create images. Given some prompting text, an AI engine can form an image that matches the description in the text. The text can be simple, such as "a zombie walking in an open field", or it can be more complex.

It won't be long before AI can make not a single image but a video. A video is nothing more than a collection of images, each different from the previous in minor ways. When played back at 24 frames per second, the human mind perceives the images not as individual images but as motion. (This is how movies on film work, and how movies on video tape work.) I'm sure people are working on "video from AI" right now -- and they may already have it.

A movie is, essentially, a collection of short videos. If AI can compose a single video, then AI can compose a collection of videos. The prompting text for a movie might resemble a traditional movie script -- with some formatting changes and additional information about costumes, camera angles, and lighting.

Thus, with enough computing power, AI can start with an enhanced, detailed script and render a movie. Let's call this a "script renderer".

A script renderer makes the process of moviemaking cheap and fast. It is the word processor of the twenty-first century. And just as word processors upended the office jobs of the twentieth century, the script renderer will upend the movie jobs of this century. Word processors (the software on commonplace computers) replaced people and equipment: secretaries, proofreaders, typewriters, carbon paper, copy machines, and Wite-out erasing fluid.

Script renderers (okay, that's a clumsy term and we'll probably invent something better) will do similar things for movies. If an AI can make a movie from a script, then movie makers don't need equipment (cameras, lights, costumes, sets, props, microphones) and the people who handle that equipment. It may be possible for a single individual to write a script, send it through a renderer, and get a movie. What's more, just as word processors let one print a document, review it, make changes, and print it again, a script renderer will let one render a movie, view it, make changes, and render it again -- perhaps all in a few hours.

Hollywood executives, if they have seen this far ahead, may be thinking that their studios will be much more profitable. They won't need to pay actors, or camera operators, or build sets, or ... lots of other things. All of those expenses disappear, but the revenue from the movies remain.

But here's what they don't see: Making a movie will simply be a matter of computing power. Anyone with a computer and access to a sufficiently powerful AI will be able to convert a script into a movie.

Today, anyone can start a newsletter. Or print invitations to a party. Or their own business cards.

Tomorrow, anyone will be able to make a movie. It won't be easy; one still needs a script with the right details, and one should have a compelling story and good dialog. But it will be much easier than it is today.

And create movies they will. Not just movies, but TV episodes, mini series, and perhaps even short videos like the old Flash Gordon serials.

I suspect that the first wave of "civilian movies" will be built on existing materials. Fans of old "Star Trek" shows will create new episodes with new stories but using the likenesses of the original actors. The studios will sue, of course, but it won't be a simple case of copyright infringement. The owners of the old shows will have to build a case on different grounds. (They will probably prevail, if only because the amateurs cannot pay the court costs.)

The second wave will be different. It will be new material, away from the copyrighted and trademarked properties. But it will still be amateurish, with poor dialog and awkward pacing.

The third wave of non-studio movies will be better, and will be the real threat to today's movie studios. These movies will have higher quality, and will obtain some degree of popularity. That will get the attention of Hollywood executives, because now these "civilian" movies will compete with "real" movies.

Essentially, AI removes the moat around movie studios. That moat is the equipment, sound stages, and people needed to make a movie today. When the moat is gone, lots of people will be able to make movies. And lots will.