The Macbook camera may always be second-rate

A recent article on MacWorld complained about Apple's "solution" of a webcam for MacBooks, namely using the superior camera in the iPhone.

It is true that iPhones have better cameras than MacBooks. But why?

I can think of no technical reason.

It's not that the iPhone camera won't fit in the MacBook. The MacBook has plenty of space. It is the iPhone that puts space at a premium.

It's not that the iPhone camera won't work with a MacBook processor. The iPhone camera works in the iPhone with its A12 (or is it A14?) processor. The MacBook has an M1 or an M2 processor, using very similar designs. Getting the iPhone camera to work with an M1 processor should be relatively easy.

It's not a matter of power. The MacBook has plenty of electricity. It is the iPhone that must be careful with power consumption.

It's not that the MacBook developers don't know how to properly configure the iPhone camera and get data from it. (The iPhone developers certainly know, and they are just down the hall.)

It's not a supply issue. iPhone sales dwarf MacBook sales (in units, as well as dollars). Diverting cameras from iPhones to MacBooks would probably not even show in inventory reports.

So let's say that the reason is not technical.

Then the reason must be non-technical. (Obviously.)

It could be that the MacBook project lead wants to use a specific camera for non-technical reasons. Pride, perhaps, or ego. Maybe the technical lead, on a former project, designed the camera that is used in the MacBook, and doesn't want to switch to someone else's camera. (I'm not convinced of this.)

Maybe Apple has a lot of already-purchased cameras and wants to use them, rather than discarding them. (I'm not believing this, either.)

I think the reason may be something else: marketing.

When Apple sells a MacBook with an inferior camera, and it provides the "Continuity Camera" service to allow an iPhone to be used as a camera for that MacBook, Apple has now given the customer a reason to purchase an iPhone. Or if the customer already has an iPhone, a reason to stay with the iPhone and not switch to a different brand.

It's not a nice idea. In fact, it's rather cynical: Apple deliberately providing a lesser experience in MacBooks for the purpose of selling more iPhones.

But it's the only one that fits.

Maybe I'm wrong. Maybe Apple has a good technical reason for supplying inferior cameras in MacBooks.

I hope that I am. Because I want Apple to be a company that provides quality products, not inferior products carefully crafted to increase sales of other Apple products.