The future of Firefox

Use of Mozilla's Firefox browser is declining (at least as a percentage of market share), and people are concerned.

Some are concerned that we will lose an option in the browser market. Others are concerned that the demise of Firefox signals a forthcoming decline of open-source software. Mozilla, of course, is concerned about its business.

I'm not sure what Mozilla should do in this situation. I do have some observations:

First, people select browsers (and other things) for one of two reasons.

1) They want to use the specific product (in this case, the Firefox browser)

2) They don't want to use the alternatives (in this case, Internet Explorer, Edge, Chrome, Safari, etc.)

To improve its market share, Mozilla will have to either provide a product or service that people want to use, or be an alternative to a product that people don't want to use. Mozilla must either make a better browser, one that people look at and think to themselves "yeah!", or wait for people to dislike the other browsers on the market.

When Chrome appeared on the market, people used it, I think, for the latter reason. At the time, Internet Explorer (IE) was the most commonly used browser (sometimes by corporate dictat) and people did not like it. Chrome was not Internet Explorer, and by using Chrome, one could "poke Microsoft in the eye".

But that was then. Now, people use Chrome because they want to. People might have chosen Chrome after using Gmail, and may have had favorable opinions of Google due to the 1GB space for mailboxes, which was quite large at the time. And Gmail was free!

Whatever the reasons, people like Chrome. Mozilla does not have the tailwind of people disliking their current browser.

Waiting for potential customers to dislike their current product is not a viable strategy. People may be unhappy with some of Google's practices, and that may drive some away from Chrome (and some of those to Firefox) and Mozilla has been advertising along those lines.

But dislike of Google is probably not enough. Mozilla needs "a better mousetrap".

And I'm not sure how they can build one.