Airships (that is, dirigibles, blimps, and balloons) and software have more in common than one might think. Yet we think of them as two very different things, and we even think about thinking about them in different ways.
Both airships and software must be engineered, and the designs must account for various trade-offs. For airships, one must consider the weight of the materials, the shape, and the size. A larger airship weighs more, yet has more buoyancy and can carry more cargo. Yet a larger airship is affected more by wind and is less maneuverable. Lighter materials tend to be less durable than heavy ones; the trade-off is long-term cost against short-term performance.
The design of software has trade-offs: some designs are cheaper to construct in the short term yet more expensive to maintain in the long term. Some programming languages allow for the better construction of a system -- and others even require it. Comparing C++ to Java, one can see that Java encourages better designs up front, while C++ merely allows for them.
I have observed a number of shops and a number of projects. Most (if not all) have given little thought to the programming language. The typical project picks a programming language based on the current knowledge of the people present on the team -- or possibly the latest "fad" language.
Selecting the programming language is important. More important than current knowledge or the current fad. I admit that learning a new language has a cost. Yet picking a language based on nothing more than team's current knowledge seems a poor way to run a project.
The effect does not stop at languages. We (as an industry) tend to use what we know for many aspects of projects: programming languages, database, front-end design, and even project management. If we (as an organization) have been using the waterfall process, we tend to keep using it. If we (as an organization) have been using an SQL database, we tend to keep using it.
Using "what we know" makes some sense. It is a reasonable course of action -- in some situations. But there comes a time when "the way we have always done it" does not work. There comes a time when new technologies are more cost-effective. Yet sticking with "what we know" means we have no experience with "the new stuff".
If we have no experience with the new technologies, how do we know when they are cost-effective?
We have (as an industry) been using relative measures of technologies. We don't know the absolute cost of the technologies for software. (We do know the absolute cost of technologies for airships -- an airship needs so many yards of material and weighs so much. It carries so much. It has so much resistance and so much wind shear.)
Actually, the problem is worse than relative measures. We have no measures at all (for many projects) and we rely on our gut feelings. A project manager picks the language and database and project process based on his feelings. There are no metrics!
I'm not sure why we treat software projects so differently from other engineering projects. I strongly believe that it cannot continue. The cost of picking the wrong language, the wrong database, the wrong management process will increase over time.
We had better start measuring things. The sooner we do, we can learn the right things to measure.
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