Which slice of the market can you afford to ignore?

Things are not the same in computer-land. The nice, almost-uniform world of Windows on every desktop was a simple place in which to live. With one set of development tools, one could build an application that everyone could run.

Everyone except for those Apple folks, but they had less than five percent of the market, and one could afford to ignore them. In fact, the economics dictated that one did ignore them -- the cost of developing a Mac-specific version of the application was larger than the expected revenue.

Those were simple days.

Today is different. Instead of a single operating system we have several. And instead of a single dominant version of an operating system, we have multiple.

Windows still rules the desktop -- but in multiple versions. Windows 8 may be the "brand new thing", yet most people have either Windows 7 or Windows XP. And a few have Windows Vista!

Outside of Windows, Apple's OSX has a strong showing. (Linux has a minor presence, and can probably be safely ignored.)

The browser world is fragmented among Microsoft Internet Explorer, Google Chromium, Apple's Safari, and Mozilla's Firefox.

Apple has become powerful with the mobile phones and dominant with tablets. The iOS operating system has a major market share, and one cannot easily ignore it. But there are different versions of iOS. Which ones should be supported and which ones can be ignored?

Of course, Google's Android has no small market share either. And Android exists in multiple versions. (Although most Android users want free apps, so perhaps it is possible to ignore them.)

Don't forget the Kindle and Nook e-reader/tablets!

None of these markets are completely dominant. Yet none are small. You cannot build one app that runs on all of them. Yet building multiple apps is expensive. (Lots of tools to buy, lots of techniques to learn, and lots of tests to run!)

What to do?

My suggestions:

• Include as many markets as possible
• Keep the client part of your app small
• Design your application with processing on the server, not the client

Multiple markets gives you more exposure. It also forces you to keep your application somewhat platform-agnostic, which means that you are not tied to a platform. (Being tied to a platform is okay until the platform sinks, in which case you sink with it.)

Keeping your application small forces your application to a minimal user interface and a detached back end.

Pushing the processing part of your app insulates you from changes to the client (or the GUI, in 1990-speak). It also reduces the development and testing efforts for your apps, by centralizing the processing.

This technique has no surprises, perhaps. But then, it also requires no magic.

After all, which market segment can you afford to ignore?