Forced transitions can work

Technology changes over time. Manufacturers introduce new versions of products, and sometimes introduce radically new products. When a manufacturer introduces a radically new product and discontinues the old product, its customers must make a decision: do the move to the new product or do they stay with the old? This is a forced transition, as it is often impractical to stay with the old product. (New copies or licenses are not available, replacement parts are not available, and support is not available.)

Forced transitions can sometimes succeed:

• IBM transitioned customers from their early 704 and 1401 processors to the System/360 processors, and later the System/370 processors.
• DEC transitioned customers from the PDP-11 line to the VAX processor line.
• Microsoft transitioned customers from DOS to Windows, then to Windows NT, and then to .NET.
• Apple transitioned customers from the Macintosh computers with Motorola processors to PowerPC processors, then to Intel processors.
• Apple transitioned the Mac operating system from the original version to OSX.

Forced transitions do not always succeed:

• IBM failed to convince customers to move from the IBM PC to the IBM PS/2.
• DEC failed to convince customers to move from the VAX to the Alpha processor.

Now, Microsoft is looking to transition its desktop to the new model used by tablets and smartphones. (I call it "tap and swipe", since many of the actions are initiated by taps or swipes of the touchscreen.) Microsoft's vision is present in the Windows 8 "Metro" interface. The computing experience is quite different from classic Windows.

Will they succeed?

Microsoft has a lot going for it. They are big and have a commanding presence in the software market. Switching from Windows-based products to alternatives on other platforms is expensive, involving the acquisition of the software, conversion of data, and training of users. Specialized software may be unavailable on platforms other than Windows.

Microsoft also has a lot against its success at the transition. Users are familiar with the current Windows interface and the current tools. The Metro UI brings a very different experience to the desktop and to computing (well, it moves Windows into the realm of iPhones and Android tablets). There will be a lot of resistance to change.

I think Microsoft will succeed, because users have no where else to go. When IBM introduced the PS/2, users had the options of buying IBM PC clones -- and they exercised those options. When DEC introduced the Alpha processor, users had the options of moving to workstations from other vendors -- and they did.

The transition to Windows 8 and Metro forces people to adopt the new interface, but they have no option to replace Windows 7. Changing to Mac OSX will lead to a similar GUI change (I expect future versions of OSX to look more and more like iOS). Changing to Linux creates significant challenges for education and software replacements.

I *do* expect that some shops will move away from Windows. If they have no software that is specific to Windows, if their software is readily available on other platforms, they could move to those other platforms. Some will move to Linux and the LibreOffice suite of tools. Others will move to web-based and cloud-based services like Google Docs and Zoho documents. But I expect these to be a small number of customers. The majority of customers will shift, perhaps unwillingly, to Windows 8.